Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context

Rosana Fuentes-Fernández, Javier Martínez-Falcó (), Eduardo Sánchez-García and Bartolomé Marco-Lajara
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Rosana Fuentes-Fernández: Business Management and Economics, University of Leon, 24001 Leon, Spain
Javier Martínez-Falcó: Management Department, University of Alicante, 03690 San Vicente del Raspeig, Spain
Eduardo Sánchez-García: Management Department, University of Alicante, 03690 San Vicente del Raspeig, Spain
Bartolomé Marco-Lajara: Management Department, University of Alicante, 03690 San Vicente del Raspeig, Spain

Agriculture, 2022, vol. 12, issue 12, 1-17

Abstract: The purpose of this research is to analyze the effect of wine tourism activity on economic performance in the wine context of Ribera del Duero (Spain), as well as the mediating effect of ecological agriculture on this link. To this end, a conceptual model is proposed based on the literature review carried out and contrasted through structural equation modelling (PLS-SEM) with data from 263 wineries, which in turn represent the population under study. The study results allow for us to empirically demonstrate the positive and significant relationship of wine tourism on performance, as well as the partial mediation of ecological agriculture in this relationship. The study thus contributes to the academic literature in a remarkable way given that, to our knowledge, there are no previous studies that have addressed the mediating role of ecological agriculture in the wine tourism–economic performance link. However, the research also suffers from certain limitations. In particular, given the relevance of the study, it is necessary to broaden its geographical scope so that, as a future line of research, it is proposed to contextualize the model proposed in the California wine industry, being able to subsequently establish similarities and differences in the Old and New World.

Keywords: ecological agriculture; wine tourism; economic performance; wine industry; Ribera del Duero; Spain (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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