Consumers’ Behavior in the Field of Organic Agriculture and Food Products during the COVID-19 Pandemic in the Czech Republic: Focus on a Comparison of Hyper-, Super- and Farmers’ Markets and Direct Purchases from Producers

Martina Zámková, Stanislav Rojík (), Martin Prokop, Simona Činčalová and Radek Stolín
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Martina Zámková: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Stanislav Rojík: Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic
Martin Prokop: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Simona Činčalová: Department of Economics Studies, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Radek Stolín: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic

Agriculture, 2023, vol. 13, issue 4, 1-14

Abstract: The aim of this paper is to assess Czech food consumers’ behavior when buying organic products during the COVID-19 pandemic, with an emphasis on the place of purchase of organic agriculture and food products—especially those purchases with the shortest logistics value chain, i.e., purchase at farmers’ markets, or directly from the producer—and a comparison with the current most common places of purchase of organic products in the Czech Republic, supermarkets and hypermarkets. Categorical data analysis methods were used to create a profile of the consumer according to the most frequent purchase locations. To create mathematical–statistical models and interpretations, the methods of logistic regression, correspondence analysis and contingency table analysis were chosen. According to the results of the survey, respondents under 25 years of age are the least likely to make purchases at farmers’ markets or directly from the producer. Consumers aged 26–35 and with a university degree are the most likely to buy organic agriculture and food products at this location, followed closely by older respondents in the categories 36–45 and 46+ and with a secondary education. It is important for manufacturers to have an overview of where, in what quantities, and for what reasons consumers buy their products, especially for reasons of production optimization and planning, ecological concerns, rural development, and the impact on local areas and the value chain.

Keywords: food customers’ behavior; organic agriculture and food products; organic farming; agricultural value chain; sustainable logistics chain; sustainable development of rural areas; hyper-and supermarkets; farmer’s markets; direct purchase from producers (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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