MARKETING’ S CONTINUOUS RISE AND SHINE

Theodor Purcarea

Holistic Marketing Management Journal, 2014, vol. 4, issue 3, 06-25

Keywords: Marketing function; Creative, Accountable, and Real-Time Marketing; Marketing ROI Thinking; Balanced Inbound and Outbound marketing; Customer-Centricity; Lean Content Marketing; Buyer’s Journey Both-Brain Approach (search for similar items in EconPapers)
JEL-codes: D03 D83 M14 M15 M31 (search for similar items in EconPapers)
Date: 2014
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