Examining the Impact of E- Shopping on Customer Loyalty

Nancy Awadallah Awad
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Nancy Awadallah Awad: Sadat Academy for Management Sciences, Department of Computer and Information Systems, Cairo, Egypt

International Journal of Online Marketing (IJOM), 2019, vol. 9, issue 3, 82-94

Abstract: The majority decisions of online customers make are by tracing the electronic word of mouth and online comments which belong to previous customers and is affected by some fears. This study applied a decision tree method to customer data of those who visit a popular group on Facebook (SouqEgypt). Findings in this study indicated that social media marketing for increasing customer's retention and loyalty are influenced by customer's income, education level and occupation. This study helps marketing managers to enhance customer loyalty and in the long run maximize returns on marketing.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:9:y:2019:i:3:p:82-94

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International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

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