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Conscious Enterprise Emergence: Shared Value Creation Through Expanded Conscious Awareness

Kathryn Pavlovich (kpav@waikato.ac.nz) and Patricia Corner (trish.corner@aut.ac.nz)

Journal of Business Ethics, 2014, vol. 121, issue 3, 351 pages

Abstract: We propose conscious awareness as a mechanism for creating “shared value”; a form of value that Porter describes as putting social and community needs before profit. We explore the mechanism empirically in an entrepreneurial context and find that spiritual practices increase conscious awareness which, in turn, shapes entrepreneurial intentions and venture characteristics focused on shared value. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Conscious enterprise; Entrepreneurship; Shared value creation; Spirituality; Yoga (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s10551-013-1726-y

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