Nudging museums attendance: a field experiment with high school teens

Patrizia Lattarulo (), Marco Mariani () and Laura Razzolini ()
Additional contact information
Patrizia Lattarulo: Villa La Quiete alle Montalve

Journal of Cultural Economics, 2017, vol. 41, issue 3, No 3, 259-277

Abstract: Abstract This paper reports results from a field experiment conducted to study the effect of incentives offered to high school teens to motivate them to visit art museums. A vast literature exists on the design of incentives to modify the behavior of firms and consumers, but not much is known about incentives offered to adolescents and young adults to affect their cultural consumption behavior. Students in the first treatment receive a flier with basic information and opening hours of a main museum in Florence, Italy—Palazzo Vecchio. Students in the second treatment receive the flier and a short presentation conducted by an art expert about the exhibit; students in the third treatment, in addition to the flier and the presentation, receive also a non-financial reward in the form of extra-credit points toward their school grade. The analysis yields two main findings. First, non-financial reward is more effective at inducing the students to undertake the encouraged visit than either the simple presentation or the basic information with the flier. Second, over a longer time horizon the non-financial reward does not induce a significant change in behavior with respect to the simple presentation.

Keywords: Incentives; Non-monetary rewards; Cultural consumption; Cluster-randomized experiment; Randomization inference (search for similar items in EconPapers)
JEL-codes: C93 D82 I28 M52 Z10 Z18 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1007/s10824-016-9285-6 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Nudging Museums Attendance: A field experiment with high school teens (2016)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:jculte:v:41:y:2017:i:3:d:10.1007_s10824-016-9285-6

Ordering information: This journal article can be ordered from
http://www.springer. ... cs/journal/10824/PS2

DOI: 10.1007/s10824-016-9285-6

Access Statistics for this article

Journal of Cultural Economics is currently edited by Federico Etro and Douglas Noonan

More articles in Journal of Cultural Economics from Springer, The Association for Cultural Economics International Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().