The Power of TV: Cable Television and Women's Status in India

Robert Jensen and Emily Oster

No 13305, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: Cable and satellite television have grown rapidly throughout the developing world. The availability of cable and satellite television exposes viewers to new information about the outside world, which may affect individual attitudes and behaviors. This paper explores the effect of the introduction of cable television on gender attitudes in rural India. Using a three-year individual-level panel dataset, we find that the introduction of cable television is associated with improvements in women's status. We find significant increases in reported autonomy, decreases in the reported acceptability of beating and decreases in reported son preference. We also find increases in female school enrollment and decreases in fertility (primarily via increased birth spacing). The effects are large, equivalent in some cases to about five years of education in the cross section, and move gender attitudes of individuals in rural areas much closer to those in urban areas. We argue that the results are not driven by pre-existing differential trends. These results have important policy implications, as India and other countries attempt to decrease bias against women.

JEL-codes: J13 J16 O12 O33 (search for similar items in EconPapers)
Date: 2007-08
New Economics Papers: this item is included in nep-cwa, nep-dev and nep-soc
Note: LS
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Citations: View citations in EconPapers (34)

Published as Robert Jensen & Emily Oster, 2009. "The Power of TV: Cable Television and Women's Status in India," The Quarterly Journal of Economics, MIT Press, vol. 124(3), pages 1057-1094, August.

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