L’intention d’achat de produits biologiques régionaux: une recherche exploratoire sur la base de la théorie du comportement planifié

Jean-Louis Pernin and Benoît Petitprêtre
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Jean-Louis Pernin: Université Toulouse Paul Sabatier, IUT de Tarbes, LERASS EA827, F-31077 Toulouse

Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, 2013, vol. 94, issue 3, 317-338

Abstract: [paper in French] According to certain recent investigations French consumers are increasingly sensitive to the regional and organic origin of their food purchases. The objective of this article is to identify the principal predictive variables of the purchasing intention of regional organic products. For that a quantitative investigation (n = 917) was carried out on the basis of the theory of planned behaviour. Considering the exploratory character of this research, the investigation integrates, in the same questionnaire, three models of the theory on a) the purchasing intention of regional products b) the purchasing intention of organic products and c) the purchasing intention of regional organic products. The analysis of the purchasing intentions of regional organic products shows the prevalence of the altruistic motivations (benefits for the environment and for the local economy) contrary to the models on the regional or organic product purchase in which the prevalent motivations are of personal order.

Keywords: purchasing intention; theory of planned behaviour; regional products; organic products; regional organic products (search for similar items in EconPapers)
JEL-codes: M30 Q13 R31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rae:jourae:v:94:y:2013:i:3:p:317-338

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