Economic Efficiency Estimation of Banks’ Activities Directed at Loans Products Advertisement

Sergey Aivazian, Mikhail Afanasiev (miafan@cemi.rssi.ru) and Alexander Afanasyev (saafan@yandex.ru)
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Mikhail Afanasiev: CEMI RAS, Moscow, Russia
Alexander Afanasyev: Department of Economics Moscow State University, Moscow, Russia

Applied Econometrics, 2009, vol. 16, issue 4, 46-59

Abstract: A method and results of economic efficiency estimation of advertisement activities carried out by a commercial bank are described. The main consideration is given to auto loans. The purpose of these activities is to increase consumer loans volumes. The resulted credit volumes are also estimated. The estimation method is based on the stochastic frontier methodology formulated in our previous work [Aivazian, Afanasiev (2009)]

Keywords: Stochastic frontier; Estimation of the economic efficiency; Advertising; Banks; Volume of crediting; Monte Carlo-modeling (search for similar items in EconPapers)
JEL-codes: C01 C51 C63 C67 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (4)

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