Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model

Ana-Maria Grigore
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Ana-Maria Grigore: University of Bucharest, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2014, vol. 15, issue 1, 31-47

Abstract: The book publishing industry is facing numerous challenges and opportunities resulting from various fundamental forces. An understanding of the forces that are shaping and shifting the competitive landscape is useful not only in understanding the strategic positioning decisions of the firms in this industry, but also in understanding the dramatic structural changes that are currently occurring in the publishing production and distribution sector. We frame this discussion using the analytical concepts of value chains and Porter’s Five Forces.

Keywords: business strategy; book publishing industry; Porter`s model. (search for similar items in EconPapers)
JEL-codes: L11 L69 L89 O12 O21 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:15:y:2014:i:1:p:31-47

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