The Path from Digitization to Digital Transformation: The Case of Two Traditional Organizations

Ioana Borcan
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Ioana Borcan: University of Craiova

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2021, vol. 22, issue 3, 376-388

Abstract: Digital Transformation poses considerable challenges for organizations, especially for the ones whose origins go back to a pre-digital era. A misunderstanding of key concepts, capabilities involved in the process or expected outcomes can lead to confusion and costly mistakes. The objectives of the article are threefold: clarify the theoretical concept of digital transformation, understand its content and map the tactical approach for its execution. The paper’s background is set on a theoretical approach, allowing an understanding of the key terms. The case study allows the understanding of this complex phenomenon within its context. The researches expected results are the identification of the key elements contributing to the success or failure of the transformation and the proposal of a framework useful for the evaluation of a company’s digital maturity.

Keywords: digitalization; digital transformation; digitization; business model innovation; digital maturity. (search for similar items in EconPapers)
JEL-codes: L15 L2 L6 M21 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:22:y:2021:i:3:p:376-388

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