Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada

Stevens Azima () and Patrick Mundler ()
Additional contact information
Stevens Azima: Université Laval
Patrick Mundler: Université Laval

Agriculture and Human Values, 2022, vol. 39, issue 2, No 18, 807 pages

Abstract: Abstract Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction.

Keywords: Direct farm marketing; Intermediated food channels; Job satisfaction; Short food supply chains (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1007/s10460-021-10289-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:agrhuv:v:39:y:2022:i:2:d:10.1007_s10460-021-10289-9

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10460

DOI: 10.1007/s10460-021-10289-9

Access Statistics for this article

Agriculture and Human Values is currently edited by Harvey S. James Jr.

More articles in Agriculture and Human Values from Springer, The Agriculture, Food, & Human Values Society (AFHVS)
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().