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Stand der strategischen Planung in kleinen und mittleren Unternehmen (KMU) in der BRD

Klaus Deimel ()

Metrika: International Journal for Theoretical and Applied Statistics, 2008, vol. 19, issue 3, 298 pages

Abstract: Analysing the coverage of the topic of strategic planning in the media as well as in the public opinion, most of the reports refer to the planning behaviour of large entities. The same is true for scientific research in German speaking countries. On the other hand research on the process of strategy development and the strategic planning behaviour of SME’s are widely neglected by current research although small and medium sized companies are representing a powerful force in German and European economy. Even in scientific research this sector gains an increasing importance. Based on the an empirical investigation the presented paper describes the current status of strategic planning procedures in SME’s in Germany and it concentrates on the differences between smaller and larger SME’s as well as the impact of different forms of ownership on their strategic planning behaviour. Last but not least the paper provides an informative basis for improvements in strategic planning in small and medium sizes companies. Copyright Springer-Verlag 2008

Date: 2008
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DOI: 10.1007/s00187-008-0061-4

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