Strategic alternatives for tourism companies to overcome times of crisis

Kerstin Bremser (), María del Mar Alonso-Almeida () and Josep Llach ()
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Kerstin Bremser: Pforzheim University of Applied Sciences
María del Mar Alonso-Almeida: Autonóma University
Josep Llach: Escola Politècnica Superior

Service Business, 2018, vol. 12, issue 2, No 1, 229-251

Abstract: Abstract This research investigates the success of strategies following the Miles and Snow typology during an economic downturn in the Spanish tourism industry. A survey was conducted to find strategies and measure the impacts suffered by tourism companies during the last financial crisis. Regarding strategies, apart from analyzers, the sample included all three other archetypes. Prospectors were the best prepared to withstand an economic downturn, with defenders scoring second. Reactors were the worst performers. The conclusions highlight that it is wise for owners/managers of tourism companies to select a strategy that suits the environmental situation.

Keywords: Spain; Crisis; Hospitality industry; Tourism; Miles and snow typology (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s11628-017-0344-7

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