Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations

Chia-Ying Li, Yu-Hui Fang () and Badri Munir Sukoco
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Chia-Ying Li: National Taichung University of Science and Technology
Yu-Hui Fang: Tamkang University
Badri Munir Sukoco: Universitas Airlangga

Service Business, 2021, vol. 15, issue 2, No 4, 308 pages

Abstract: Abstract Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.

Keywords: Service experience evaluation; Value proposition; Smart-tourism destinations (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s11628-021-00443-y

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