An investigation into ways of challenging introductory accounting students' negative perceptions of accounting

Rosina Mladenovic

Accounting Education, 2000, vol. 9, issue 2, 135-155

Abstract: Research shows that introductory accounting students have many stereotypical negative perceptions of accounting and that negative perceptions are often created or reinforced in introductory accounting courses. Since stereotypes influence career choice, courses supporting unrealistic perceptions may result in the 'wrong” people choosing accounting careers and the 'right” people choosing non-accounting careers (Friedlan, 1995). Recent studies show that, while nontraditional teaching methods, such as cooperative learning and case-based learning, are more effective in changing negative perceptions than more traditional lecture-based methods, these methods provide only limited success. Using Ramsden's (1992) Model of Student Learning in Context and Biggs' (1996) Alignment Model, this study provides potential explanations for the limited success of alternative teaching methods and explores a more effective way to facilitate appropriate changes in students' perceptions. In contrast to prior studies, this study finds statistically significant positive changes in students' negative perceptions for almost all survey items.

Keywords: Students' Perceptions Approaches To Learning Teaching Methods Learning Environment And Career Choice (search for similar items in EconPapers)
Date: 2000
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (25)

Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1080/09639280010000147 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:accted:v:9:y:2000:i:2:p:135-155

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAED20

DOI: 10.1080/09639280010000147

Access Statistics for this article

Accounting Education is currently edited by Richard Wilson

More articles in Accounting Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().