The demand impacts of chicken contamination publicity-a case study

Roger A. Dahlgran and Dean G. Fairchild
Additional contact information
Roger A. Dahlgran: Department of Agricultural and Resource Economics, University of Arizona, Tucson, Arizona 85721-0023, Postal: Department of Agricultural and Resource Economics, University of Arizona, Tucson, Arizona 85721-0023
Dean G. Fairchild: Department of Agricultural and Resource Economics, University of Arizona, Tucson, Arizona 85721-0023, Postal: Department of Agricultural and Resource Economics, University of Arizona, Tucson, Arizona 85721-0023

Agribusiness, 2002, vol. 18, issue 4, 459-474

Abstract: Adverse publicity regarding food contamination can depress demand, causing lost producer revenue. This study addresses the magnitude of those losses through the analysis of the impact of TV and print news coverage of bacterial contamination of chicken in the United States. An inverse demand model for chicken is estimated using weekly data from 1982 through 1991. Our findings indicate adverse publicity about salmonella contamination of chicken depressed the demand for chicken, but that the effect was small, less than 1% during the period of maximum exposure. Further, consumers soon forget this news as they reverted to prior consumption patterns in a matter of weeks. [EconLit citation: D120] © 2002 Wiley Periodicals, Inc.

Date: 2002
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (25)

Downloads: (external link)
http://hdl.handle.net/10.1002/agr.10033 Link to full text; subscription required (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:18:y:2002:i:4:p:459-474

DOI: 10.1002/agr.10033

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().