Voluntary food labeling: The additive effect of “free from” labels and region of origin

Carola Grebitus (), Anne O. Peschel and Renée Shaw Hughner

Agribusiness, 2018, vol. 34, issue 4, 714-727

Abstract: This study analyzes the effect of voluntary food labeling, with focus on genetically modified organisms (GMO), pesticide usage, and region of origin. We focus on Medjool dates because though U.S. production of this crop has rapidly grown in recent years, no research exists related to consumers’ preferences and WTP for this crop. We conducted online choice experiments with a sample of over 1,400 consumers from the U.S. to determine WTP for production and region of origin labeling accounting for simultaneous versus individual labeling. Results indicate consumers prefer dates grown in Arizona over dates not labeled for region of origin. Also, pesticide‐free and GMO‐free dates are preferred, with pesticide‐free having a larger impact on choices. Furthermore, accounting for interactions between these two labels reveals that they can be considered subadditive in that labeling the product with both designations reduces WTP relative to “pesticide‐free” labeling only. [EconLit citations: M31, Q13]

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
https://doi.org/10.1002/agr.21558

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:34:y:2018:i:4:p:714-727

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().