Local food in times of crisis: The impact of COVID‐19 and two reinforcing primes

Martina Vecchi, Edward C. Jaenicke and Claudia Schmidt

Agribusiness, 2022, vol. 38, issue 4, 850-873

Abstract: Using an online survey experiment and a sample of 1650 participants from the Mid‐Atlantic region in the United States, we investigate the effects of COVID‐19 and two reinforcing primes on preferences for local food and donations to support farmers, farmers markets, and a food‐relief program. At the beginning of the survey, we induce a subset of participants to think about the impact of the COVID‐19 pandemic on either their personal life, finances, and health or on their local community and its members. Both primes increase participants’ levels of anxiety and slightly reduce their sense of community. Additionally, both primes significantly decrease the hypothetical price premium participants are willing to pay for local food, that is, both for fruits and vegetables and for meat products. The primes do not significantly affect the amount donated to charitable organizations, except when controlling for participants’ own experiences with COVID‐19. While priming increases donations for some participants, it decreases donations for those with a “strong” COVID‐19 experience, especially for the food relief program. [EconLit Citations: C90, Q19].

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/agr.21754

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:38:y:2022:i:4:p:850-873

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().