Bridge: The Missing Link

Sanjay Mohapatra (), Lokesh Sabharwal and Ankita Sood Sabharwal
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Sanjay Mohapatra: Xavier Institute of Management, Bhubaneswar, India
Lokesh Sabharwal: Xavier Institute of Management, Bhubaneswar, India
Ankita Sood Sabharwal: Xavier Institute of Management, Bhubaneswar, India

Asian Case Research Journal (ACRJ), 2013, vol. 17, issue 01, 181-198

Abstract: This case illustrates how a social entrepreneur can come up with innovative and creative ideas which can benefit all stakeholders. It focuses on the education sector, its problems and the lacuna where the BRIDGE has tried to fit in. The case emphasises on the decisions which the founding members had to make when it comes to the mode of delivering their idea which finally took the shape of an Education Megafest. It also underscores the decisions that were taken by these people in the course of organizing the Education Megafest of a large scale. Everything from idea conceptualization to branding of the event was done in a matter of six months and saw a turnover of around 6000 students. The case can be taught in social entrepreneurship courses to illustrate social entrepreneur chain management with community participation.

Date: 2013
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DOI: 10.1142/S0218927513500089

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