Household willingness to pay for green electricity in Poland

Anna Kowalska-Pyzalska and David Ramsey ()

No HSC/18/04, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Science and Technology

Abstract: This paper analyses the willingness to pay (WTP) for green electricity among residential consumers in Poland. The current share of renewable energy sources (RES) in energy consumption is around 13.5% and is expected to increase. Data were collected through a telephone survey of a representative sample of Poles. The results obtained indicate that - above all - age, income, environmental attitudes, peer support, but also, education and knowledge about RES play the most important role in explaining consumers' WTP for green electricity. Statistical analyses indicate that the mean WTP of Polish consumers is currently very low (around 0.5 USD), which is due to the relatively low GDP per capita, the lack of knowledge about green energy and no past experience with green electricity tariffs.

Keywords: Green energy; Green electricity tariffs; Willingness to pay; Telephone survey; Contingent valuation method (CVM); Logit regression (search for similar items in EconPapers)
JEL-codes: D12 D90 Q20 Q42 Q48 Q56 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2018-07-12
New Economics Papers: this item is included in nep-dcm, nep-ene, nep-env, nep-eur and nep-tra
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