Attitudes and Opinions of Social Media Users Towards Smart Meters' Rollout in Turkey

Yash Chawla, Anna Kowalska-Pyzalska and Burcu Oralhan

No HSC/19/06, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Science and Technology

Abstract: Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world's newly industrialized country, is no different. Modernizing the current transmission grids to Smart Grids (SG) and national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for success of SG and SM, however, there has been no such study done among Turkish electricity consumers. This study was aimed to fill this gap, by outlining the attitudes and expectations of Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise the awareness and knowledge through proper communication channels. Even though the study was conducted among social media users, it was revealed that a range of conventional and digital channels need to be actively used in order to enhance consumer willingness. Increasing social interactions regarding SM is one of the key recommendations detailed by the authors.

Keywords: smart meters; social acceptance; knowledge; Turkish electricity market; consumers; social media (search for similar items in EconPapers)
JEL-codes: D12 D90 D91 Q01 Q55 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2019-12-10
New Economics Papers: this item is included in nep-ara, nep-ene and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Related works:
Journal Article: Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey (2020)
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