The impact of the Euro 2012 on popularity and market value of football players

Stephanie Kiefer

No 11/2012, Discussion Papers of the Institute for Organisational Economics from University of Münster, Institute for Organisational Economics

Abstract: High popularity and a high market value are important for a footballer's regular wage as well as advertising and sponsor contracts. Yet how can a football player improve his popularity and market value? The aim of this study is to examine whether a good performance during the 2012 European Football Championship has an impact on the increase of popularity in different online media and on market value and if so which specific performance variables are relevant for this. This study finds out that different Euro 2012 performance variables significantly influence the increase of popularity in selected online media and of market values. However, these performance variables mostly do not have the highest impact on the dependent variables.

JEL-codes: J30 L82 L83 L86 M30 (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-cul and nep-spo
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:umiodp:112012

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