The impact of physical attractiveness on the popularity of female tennis players in online media

Stephanie Kiefer and Katrin Scharfenkamp

No 6/2012, Discussion Papers of the Institute for Organisational Economics from University of Münster, Institute for Organisational Economics

Abstract: The discussion about the impact of physical attractiveness on popularity of competitive athletes has received much attention from scholars as well as from media around the world. We provide new insights to this debate by estimating correlation-coefficients and regression-models to test whether and to which extent physical attractiveness of professional female tennis players affects their popularity in online media. Based on a sample of the top 100 WTA single ranking of one selected calendar week in 2011 we find that physical attractiveness increases significantly the popularity on Facebook, WTA news, Kicker.de, the homepage of the Tennis Life Magazine and Google.

JEL-codes: A11 C81 I20 I23 M00 (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-cul and nep-spo
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Citations: View citations in EconPapers (4)

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