Details about Kristof de Wulf

Access statistics for papers by Kristof de Wulf.

Last updated 2023-03-12. Update your information in the RePEc Author Service.

Short-id: pde78

Working Papers

2008

1. A New Measure of Brand Personality
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (56)
   See also Journal Article A new measure of brand personality, International Journal of Research in Marketing, Elsevier (2009) View citations (108) (2009)

2003

2. Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (2)
3. Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis
   Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
4. The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (19)
   Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2003)
5. The influence of topic involvement on mail survey response behavior
   Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School

2002

6. Investments In Consumer Relationships - A Critical Reassessment And Model Extension
   Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)
7. What drives consumer participation to loyalty programs? A conjoint analytical approach
   Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School

2000

8. Relationship marketing effectiveness in retailing: a contingency approach
   Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Journal Articles

2009

1. A new measure of brand personality
   International Journal of Research in Marketing, 2009, 26, (2), 97-107 View citations (108)
   See also Working Paper A New Measure of Brand Personality, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (56) (2008)

2008

2. Consumer learning and its impact on store format selection
   Journal of Retailing and Consumer Services, 2008, 15, (3), 194-210 View citations (5)

2003

3. Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
   Journal of Business Research, 2003, 56, (3), 177-190 View citations (34)