Relationship marketing effectiveness in retailing: a contingency approach

G.J. Odekerken-Schroder, Kristof de Wulf and K.E. Reynolds
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K.E. Reynolds: Externe publicaties SBE
Authors registered in the RePEc Author Service: Hans J.M. Peters and Robert F. Owen ()

No 36, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2000-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2000036

DOI: 10.26481/umamet.2000036

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