Investments In Consumer Relationships - A Critical Reassessment And Model Extension

Kristof de Wulf, G.J. Odekerken-Schröder and P. van Kenhove
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G.J. Odekerken-Schröder: Marketing & Supply Chain Management

No 77, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2002-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2002077

DOI: 10.26481/umamet.2002077

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