Details about Paulo Alexandre de Oliveira Duarte

Access statistics for papers by Paulo Alexandre de Oliveira Duarte.

Last updated 2025-04-07. Update your information in the RePEc Author Service.

Short-id: pdu127

Working Papers

2011

1. Community Blogs and Marketing Education: Assessing Students' Perceptio n
   Apas Papers, Academic Public Administration Studies Archive - APAS

2010

2. Student Satisfaction During and After Higher Education Service Consump tion
   Apas Papers, Academic Public Administration Studies Archive - APAS
3. Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism
   Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers), Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal) View citations (1)

2005

4. THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL
   HEW, University Library of Munich, Germany

2004

5. A orientação para a marca no sector não lucrativo, obrigação ou opção?
   Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers), Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal)

Journal Articles

2024

1. Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
   International Review on Public and Nonprofit Marketing, 2024, 21, (4), 841-862

2023

2. Reassessment of the Influence of Socio-demographic Variables on Hotel Choice during Pandemic
   Journal of Tourism, Sustainability and Well-being, 2023, 11, (1), 1-10

2022

3. Cross-Border Innovation: Assessing Concepts, Contexts, and Content
   Sustainability, 2022, 14, (23), 1-18

2021

4. How permeable to cause-related marketing are millennials?
   International Review on Public and Nonprofit Marketing, 2021, 18, (3), 335-360 View citations (3)
5. Supporting sustainability by promoting online purchase through enhancement of online convenience
   Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2021, 23, (5), 7251-7272 View citations (6)

2020

6. Cause-Related Marketing: Do Managers Understand and Use This Tool?
   Management & Marketing, 2020, 15, (4), 587-604
7. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
   International Review on Public and Nonprofit Marketing, 2020, 17, (2), 135-157 View citations (3)
8. Digital marketing: a quantitative approach on the scientific production
   International Journal of Electronic Marketing and Retailing, 2020, 11, (4), 384-428
9. How to increase engagement on social media using the honeycomb model
   Revista de Gestão, 2020, 27, (2), 153-167
10. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
    Journal of Retailing and Consumer Services, 2020, 55, (C) View citations (7)
11. Physical activity level as a booster of entrepreneurial intention: a social innovation approach
    International Review on Public and Nonprofit Marketing, 2020, 17, (1), 121-133 View citations (1)

2019

12. A mixed methods UTAUT2-based approach to assess mobile health adoption
    Journal of Business Research, 2019, 102, (C), 140-150 View citations (49)
13. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
    International Journal of Business Excellence, 2019, 19, (3), 364-380

2018

14. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
    Journal of Retailing and Consumer Services, 2018, 44, (C), 161-169 View citations (67)
15. Insights on Consumer Online Purchase Decisions of Women’s Footwear
    Studia Universitatis Babeș-Bolyai Oeconomica, 2018, 63, (2), 49-66

2017

16. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK
    Information Technology & Tourism, 2017, 17, (2), 161-181 View citations (4)
    Also in Information Technology & Tourism, 1-21 View citations (3)

2016

17. Travelers’ use of social media: A clustering approach
    Annals of Tourism Research, 2016, 59, (C), 1-15 View citations (27)

2015

18. An integrative model of consumers' intentions to purchase travel online
    Tourism Management, 2015, 46, (C), 64-79 View citations (67)

2009

19. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index
    Service Business, 2009, 3, (1), 85-100 View citations (23)

Chapters

2015

1. Travel Social Media Involvement: A Proposed Measure
   Springer View citations (3)