Details about Ovidiu Ioan MOISESCU

Access statistics for papers by Ovidiu Ioan MOISESCU.

Last updated 2022-12-31. Update your information in the RePEc Author Service.

Short-id: pmo401

Working Papers

2014

1. A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector
   MPRA Paper, University Library of Munich, Germany
2. A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies
   MPRA Paper, University Library of Munich, Germany View citations (1)
3. Assessing Customer Loyalty: A Literature Review
   MPRA Paper, University Library of Munich, Germany View citations (1)

2007

4. A conceptual analysis of brand evaluation
   MPRA Paper, University Library of Munich, Germany View citations (4)

2006

5. A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
   MPRA Paper, University Library of Munich, Germany View citations (3)
6. Aspects regarding rebranding strategies - A conceptual and practical approach
   MPRA Paper, University Library of Munich, Germany

2005

7. Some aspects regarding brand extension
   MPRA Paper, University Library of Munich, Germany
8. The concept of brand equity - A comparative approach
   MPRA Paper, University Library of Munich, Germany View citations (2)

Journal Articles

2022

1. Latent class analysis in PLS-SEM: A review and recommendations for future applications
   Journal of Business Research, 2022, 138, (C), 398-407 View citations (18)

2021

2. Executing and interpreting applications of PLS-SEM: Updates for family business researchers
   Journal of Family Business Strategy, 2021, 12, (3) View citations (41)
3. Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania
   IJERPH, 2021, 18, (19), 1-20

2020

4. Structural model robustness checks in PLS-SEM
   Tourism Economics, 2020, 26, (4), 531-554 View citations (87)
5. The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y
   IJERPH, 2020, 17, (18), 1-21 View citations (3)

2019

6. Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country
   Sustainability, 2019, 12, (1), 1-14 View citations (1)

2017

7. From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country
   Scientific Annals of Economics and Business, 2017, 64, (3), 307-323 View citations (6)
8. The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector
   Society and Economy, 2017, 39, (1), 109-124 View citations (3)

2015

9. Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania
   Tržište/Market, 2015, 27, (2), 203-220
10. Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector
    Tourism and Hospitality Management, 2015, 21, (1), 79-94 View citations (1)
11. DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY
    Management and Marketing Journal, 2015, XIII, (2), 311-332 View citations (3)
12. Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market
    Management & Marketing, 2015, 10, (2), 118-131 View citations (6)
13. PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA
    Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2015, 19, (19), 23-28 View citations (1)
14. THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2015 View citations (1)
15. The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
    Central European Business Review, 2015, 2015, (2), 21-30 View citations (4)

2014

16. DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2014
17. The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania
    The AMFITEATRU ECONOMIC journal, 2014, 16, (Special 8), 1191

2013

18. AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS
    Management and Marketing Journal, 2013, XI, (2), 225-236
19. Brand integration practices in mergers and acquisitions
    Management & Marketing, 2013, 8, (3) View citations (1)
20. THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2013

2011

21. PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER?
    Management and Marketing Journal, 2011, IX, (1), 32-42 View citations (1)

2010

22. A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
    Management and Marketing Journal, 2010, VIII, (1), 137-145 View citations (1)
23. A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010
24. AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010
25. THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS
    Management & Marketing, 2010, 5, (4) View citations (1)

2009

26. THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT
    Management and Marketing Journal, 2009, VII, (1), 103-110 View citations (5)
27. THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
    Annals of Faculty of Economics, 2009, 4, (1), 737-741 View citations (2)
28. THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009

2007

29. A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (9S), 79-86
30. AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (8), 83-88
    Also in Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (7), 55-60 (2007)
31. An Analysis Regarding Descriptive Dimensions of Brand Equity
    Management and Marketing Journal, 2007, 5, (1), 132-139
32. How to Build a Successful Balanced Scorecard
    Management and Marketing Journal, 2007, 5, (1), 140-146
33. PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (8), 48-53

2006

34. MARCA – DEFINITIE SI SEMNIFICATII
    Revista Tinerilor Economisti (The Young Economists Journal), 2006, 1, (6), 70-75