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Details about Ovidiu Ioan MOISESCU

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Homepage:http://ovidiu.moisescu.googlepages.com
Workplace:Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor (Faculty of Economics and Business Administration), Universitatea Babeş-Bolyai (Babes-Bolyai University), (more information at EDIRC)

Access statistics for papers by Ovidiu Ioan MOISESCU.

Last updated 2019-03-22. Update your information in the RePEc Author Service.

Short-id: pmo401


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Working Papers

2014

  1. A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector
    MPRA Paper, University Library of Munich, Germany Downloads
  2. A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies
    MPRA Paper, University Library of Munich, Germany Downloads View citations (1)
  3. Assessing Customer Loyalty: A Literature Review
    MPRA Paper, University Library of Munich, Germany Downloads

2007

  1. A conceptual analysis of brand evaluation
    MPRA Paper, University Library of Munich, Germany Downloads View citations (2)

2006

  1. A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
    MPRA Paper, University Library of Munich, Germany Downloads View citations (2)
  2. Aspects regarding rebranding strategies - A conceptual and practical approach
    MPRA Paper, University Library of Munich, Germany Downloads

2005

  1. Some aspects regarding brand extension
    MPRA Paper, University Library of Munich, Germany Downloads
  2. The concept of brand equity - A comparative approach
    MPRA Paper, University Library of Munich, Germany Downloads View citations (1)

Journal Articles

2017

  1. From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country
    Scientific Annals of Economics and Business, 2017, 64, (3), 307-323 Downloads
  2. The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector
    Society and Economy, 2017, 39, (1), 109-124 Downloads

2015

  1. Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania
    Tržište/Market, 2015, 27, (2), 203-220 Downloads
  2. Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector
    Tourism and Hospitality Management, 2015, 21, (1), 79-94 Downloads
  3. DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY
    Management and Marketing Journal, 2015, XIII, (2), 311-332 Downloads
  4. Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market
    Management & Marketing, 2015, 10, (2), 118-131 Downloads View citations (3)
  5. PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA
    Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2015, 19, (19), 23-28 Downloads View citations (1)
  6. THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2015 Downloads
  7. The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
    Central European Business Review, 2015, 2015, (2), 21-30 Downloads View citations (1)

2014

  1. DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2014 Downloads
  2. The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania
    The AMFITEATRU ECONOMIC journal, 2014, 16, (Special 8), 1191 Downloads

2013

  1. AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS
    Management and Marketing Journal, 2013, XI, (2), 225-236 Downloads
  2. Brand integration practices in mergers and acquisitions
    Management & Marketing, 2013, 8, (3) Downloads
  3. THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2013 Downloads

2011

  1. PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER?
    Management and Marketing Journal, 2011, IX, (1), 32-42 Downloads View citations (1)

2010

  1. A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
    Management and Marketing Journal, 2010, VIII, (1), 137-145 Downloads
  2. A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010 Downloads
  3. AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010 Downloads
  4. THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS
    Management & Marketing, 2010, 5, (4) Downloads View citations (1)

2009

  1. THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT
    Management and Marketing Journal, 2009, VII, (1), 103-110 Downloads View citations (1)
  2. THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
    Annals of Faculty of Economics, 2009, 4, (1), 737-741 Downloads View citations (1)
  3. THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009 Downloads

2007

  1. A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (9S), 79-86 Downloads
  2. AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (7), 55-60 Downloads
    Also in Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (8), 83-88 (2007) Downloads
  3. An Analysis Regarding Descriptive Dimensions of Brand Equity
    Management and Marketing Journal, 2007, 5, (1), 132-139 Downloads
  4. How to Build a Successful Balanced Scorecard
    Management and Marketing Journal, 2007, 5, (1), 140-146 Downloads
  5. PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (8), 48-53 Downloads

2006

  1. MARCA – DEFINITIE SI SEMNIFICATII
    Revista Tinerilor Economisti (The Young Economists Journal), 2006, 1, (6), 70-75 Downloads
 
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