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Details about Hilke Plassmann

E-mail:
Postal address:Caltech Neuroeconomics Lab Division of the Humanties and Social Sciences California Institute of Technology MC 228-77 1200 E California Boulevard Pasadena, CA, 91125
Workplace:Division of Social Sciences, California Institute of Technology, (more information at EDIRC)

Access statistics for papers by Hilke Plassmann.

Last updated 2014-03-06. Update your information in the RePEc Author Service.

Short-id: ppl15

Jump to Journal Articles

Working Papers

2006

  1. The role of fear in home-biased decision making: first insights from neuroeconomics
    MPRA Paper, University Library of Munich, Germany Downloads View citations (2)

2005

  1. Neural correlates of the affect heuristic during brand choice
    Experimental, University Library of Munich, Germany Downloads

2004

  1. NeuroEconomics
    Experimental, University Library of Munich, Germany Downloads View citations (34)

Journal Articles

2012

  1. Decision neuroscience and consumer decision making
    Marketing Letters, 2012, 23, (2), 473-485 Downloads View citations (12)

2010

  1. Contributions to decision neuroscience
    Journal of Economic Psychology, 2010, 31, (5), 764-766 Downloads View citations (2)

2006

  1. The relative strength of affective commitment in securing loyalty in service relationships
    Journal of Business Research, 2006, 59, (12), 1207-1213 Downloads View citations (75)
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