The relative strength of affective commitment in securing loyalty in service relationships

Heiner Evanschitzky, Gopalkrishnan R. Iyer, Hilke Plassmann (), Joerg Niessing and Heribert Meffert

Journal of Business Research, 2006, vol. 59, issue 12, 1207-1213

Date: 2006
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Citations: View citations in EconPapers (75)

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