Decision neuroscience and consumer decision making

Carolyn Yoon (), Richard Gonzalez, Antoine Bechara, Gregory Berns, Alain Dagher, Laurette Dubé, Scott Huettel, Joseph Kable, Israel Liberzon, Hilke Plassmann (), Ale Smidts and Charles Spence

Marketing Letters, 2012, vol. 23, issue 2, 473-485

Keywords: Consumer neuroscience; Decision neuroscience (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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DOI: 10.1007/s11002-012-9188-z

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