From Conventional to Sustainable: Exploring Individual Willingness to Transition to Eco-Friendly Transport in Indonesia

Tiara Nur Anisah, Nindyo Cahyo Kresnanto, Risdiyanto Risdiyanto and Andika Andika

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2026, vol. 30(3), issue Vol. 30 No. 3 (2026): May/June - 2026, e250261

Abstract: Objective: this study explores the factors influencing individuals’ willingness to switch to sustainable transportation, extending the push-pull-mooring (PPM) framework. Theoretical approach: it examines perceived environmental threat (PET), perceived inconvenience (PI), financial incentive policy (FIP), and green transport system and campaigns (GTC) as push and pull factors, alongside the moderating roles of perceived risk (PR) and environmental concern (EC). Methods: data from 264 respondents were analyzed using structural equation modeling to test the direct, moderating, and mediating effects on willingness to switch (WS) and switching behavior (SB). Results: the findings show that PET and PI positively influence WS, while PR negatively impacts it. Both FIP and GTC positively affect WS, which significantly leads to SB. However, PR and EC do not significantly moderate the relationships between these factors and WS. Additionally, WS mediates the effects of push and pull factors on SB. Conclusions: this research extends the PPM model by incorporating policy and behavioral factors, emphasizing that WS is a crucial mediator in sustainable transportation adoption. The results suggest that policies focused on financial incentives, effective green campaigns, and efforts to reduce perceived risks are key to encouraging behavioral change in transportation choices.

Date: 2026
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/1745 (text/html)
https://rac.anpad.org.br/index.php/rac/article/view/1745/2245

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:30:y:2026:i:3:1745

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().