Comércio eletrônico: fazendo negócios por meio da internet

Eduardo Henrique Diniz

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 1999, vol. 3, issue 1, 71-86

Abstract: Electronic commerce has potential for levering business activities to add value to products and services, either in business-to-business or in business-to-customer transactions. Based on the Internet, which supports the global on-line business infrastructure, electronic commerce is growing fast all over the world. However, this speed and reach confront many obstacles. There are technological, cultural, organizational and structural barriers braking electronic commerce development. These barriers to develop the on-line commerce must be considered for a better understanding of the potential effects on business environment.

Date: 1999
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