Use of Manipulative Methods in Texts of Online Editions

E. M. Pak ()

Administrative Consulting, 2018, issue 1

Abstract: In the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informational and performance functions. In the Internet this influence is strong due to the fact that the dynamic development of this industry, the viral nature of information transmission in the Network, growth in the number of Internet users, as well as the possibility roundthe-clock access to these resources from any point of the globe. The accelerating pace of life has changed not only the form of presenting information, but also the nature of consumption, making it more sensitive and aware. In this regard, there is a growing need in the ability to navigate in the new coordinate system and the competent use of techniques from the Arsenal of manipulative techniques, taking into account the new ideology of mass consumption.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:acf:journl:y:2018:id:766

DOI: 10.22394/1726-1139-2018-1-78-83

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