Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018

Ju. Bayer () and Ruiz-Martinez F.-J

Administrative Consulting, 2018, issue 2

Abstract: This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.

Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.acjournal.ru/jour/article/viewFile/780/780 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acf:journl:y:2018:id:780

DOI: 10.22394/1726-1139-2018-2-65-72

Access Statistics for this article

More articles in Administrative Consulting from Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.
Bibliographic data for series maintained by ().