Integrated Marketing Communications Application in the Education Market

Svetlana Aleksandrovna Levina ()

Administrative Consulting, issue 6

Abstract: IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product promotion. The article concerns IMC basic principles, the significance of elaboration asingle communication concept. The article deals with advantages of integrated marketing communications as a tool of interaction with consumers. The author analyzes the possibility of applying for education various types of advertising, marketing tools, events and PR-activities. The article offers original ideas for advertising clips, open days, personal communications.

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