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Reputation and Image of the Power. Mediastrategies of Formation

Vera Alexeevna Achkasova () and Kristina Vladimirovna Korneeva ()

Administrative Consulting, issue 1

Abstract: The authors consider the existing communication strategies applied by public authorities for forming their own image, the media as the main tool of realization of communicative strategies and the correlation between the feasibility of the chosen communication strategy and the degree of public confidence in the government.

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