The Emergence of Dominant Logic of the Company’s Development: Looking Inside the Black Box

I. I. Eliseeva (), V Platonov (), J. -P. Bergman, I. . Dukeov () and P Röyttä ()

Economics of Contemporary Russia, issue 4

Abstract: The article investigates a mechanism of emerging the dominant logic of the company’s development and interpretation of strategic information by mean of cognitive mapping of the attitudes of top and middle managers of a large Russian company. Research outcome indicates that dominant logic originates in the shared mental model of the top management and then it transfers to the middle managers. The data indicate the greater practicality and complexity of the middle management shared mental model. Management at both levels pays more attention to external strategic issues rather than to the internal factors. The research results promote to better understanding of the role of top and middle management in shaping the dominant logic of the company’s development, as well as they contribute to the systemic management and the resource-based view.

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