Optimizing passenger experience: A technological preference analysis in Turkish Airports

Muhammad Humza and Umit Hacioglu
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Muhammad Humza: Ibn Haldun University, Istanbul, Turkey
Umit Hacioglu: School of Business, Ibn Haldun University, Istanbul, Turkey

International Journal of Business Ecosystem & Strategy (2687-2293), 2023, vol. 5, issue 4, 01-20

Abstract: Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.

Keywords: Turkish Airports; Segmentation; Passenger Preferences; Aviation; Airports (search for similar items in EconPapers)
Date: 2023
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