The decision to use ShopeePay as a substitute for cash in the cashless era

Meiliyah Ariani, Zulhawati and Melan Susanty Purnamasari
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Meiliyah Ariani: Faculty of Economics and Business, University of Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia
Zulhawati: Graduate Program, Universitas Teknologi Yogyakarta, Yogyakarta, Indonesia
Melan Susanty Purnamasari: Faculty of Social Science and Political Science, UTB, Lampung, Indonesia

International Journal of Business Ecosystem & Strategy (2687-2293), 2024, vol. 6, issue 2, 36-50

Abstract: The aim of this study is to evaluate the convenience, promotion, and security factors associated with the use of Shopee Pay electronic currency by visitors in malls in the Central Jakarta region. The study sample comprises persons who frequent shopping malls in the Central Jakarta Region. This survey includes a group of 103 persons who use Shopee Pay electronic money in the mall area of Centra Jakarta. The sample selection was carried out using the method of incidental sampling. The data used in this study include primary data, especially questionnaires that were distributed to respondents. The study results suggest that the convenience and promotional activities have a positive influence on the decision to use Shopee Pay digital currency. This suggests that the choice to utilise electronic currency is impacted by factors such as convenience and promotional offers. Before proceeding, consumers will evaluate whether a system would streamline their activities, considering the wide array of attractive offers offered by the shopeepay site, as well as compelling marketing about available specials on the platform. Furthermore, security concerns negatively affect the willingness to use Shopee Pay as a digital payment option. This text explores the relationship between security and the choice to use electronic money. Before choosing the Electronic Money platform, customers must ensure that the funds saved in the electronic wallet will be protected and resistant to unauthorised access, therefore reducing the likelihood of unwanted events.

Keywords: Convenience; Promotion; Security; Decision; Electronic Money; Shopee Pay (search for similar items in EconPapers)
Date: 2024
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