Advertising, Prices, and Consumer Reaction: A Dynamic Analysis

John Scheidell

in Books from American Enterprise Institute

Abstract: “Advertising, Prices, and Consumer Reaction: A Dynamic Analysis,†by John M. Scheidell, explores the potential of advertising for reducing prices.

Keywords: consumers; AEI Press; prices; AEI Archive (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 1987
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Persistent link: https://EconPapers.repec.org/RePEc:aei:rpbook:921552

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