Political Participation Amongst the Young in the European Union

Merlă Vladimir ()
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Merlă Vladimir: The Bucharest University of Economic Studies, Romania

International Conference on Marketing and Business Development Journal, 2018, vol. 1, issue 1, 43-49

Abstract: Political participation has widely been acknowledged as an indicator of the quality or health of a democracy. For the future of the European Union, political participation of young people, in all of its forms and on all levels, is of great interest. We intend to assess the current level of political implication and to have an overview of the trends and the possible problems and solutions. The paper uses data regarding the youth from the latest Eurobarometer surveys and other inter-disciplinary research, in order to create a profile of the young citizen that is politically engaged and to determine the factors that influence youth political participation. Finding common traits between different actions and political movements and the youth adhering to them is a sign of the globalised political scenery, with the status quo disappearing and with new kinds of political communication gaining momentum. Although it may seem that the young generation can be easily targeted and better understood, establishing a framework for winning their support is probably impossible, while certain measures suggested are very likely to bring success.

Keywords: marketing; political participation; youth; European Union; democracy. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2018:i:1:p:43-49

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