Market Research About the Attitude Towards Romanian Cinema

Lazarescu-Thois Laura ()
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Lazarescu-Thois Laura: University of Theatre and Film “I. L. Caragiale†, Bucharest, Romania

International Conference on Marketing and Business Development Journal, 2018, vol. 1, issue 1, 95-105

Abstract: Romanian cinema has gained a lot of popularity abroad in the past decades. But inside the country, Romanian movies don’t have a spectacular box office. This paper aims to discover the attitude towards Romanian film and related aspects among moviegoers, with the aid of a market research. The results are meant to improve the attitude of spectators, but also the aspects considered important, while also paying attention to an adequate promotion of the films to increase the number of viewers.

Keywords: Romanian cinema; attitude research; Romanian films; Romanian New Wave; market research. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2018:i:1:p:95-105

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