Student Behavior as a Sport Consumer

Jinga Gheorghe () and Voinea Andreea ()
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Jinga Gheorghe: The Bucharest University of Economic Studies, Romania
Voinea Andreea: The Bucharest University of Economic Studies, Romania

International Conference on Marketing and Business Development Journal, 2018, vol. 1, issue 2, 69-76

Abstract: Sport sells for centuries. Sport sells sports products and services provided directly to sports consumers and industrial and consumer products. The sport consumer is regarded as an individual or a group of individuals who use a sports or sport - related product or service in exchange for a direct or indirect payment. The present study was an ascertaining one and it was conducted in November, December 2018 and January 2019, in Bucharest University of Economic Studies, on a sample of 576 students from first and second year of study. The objective of this study was to establish the student behavior as a sport consumer. The study used the questionnaire method, for this it was applied a questionnaire with 27 questions with given answers. The questions were about sport popularity in media and business area and about sports marketing – direct and indirect sells.

Keywords: sport consumer; student. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2018:i:2:p:69-76

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