The Influence of the Rehabilited Servicespace on the Customers’ Response

Noama Abbas () and Kenan Wassouf ()
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Noama Abbas: Aix Marseille Univ, CNRS, LEST, Aix-en-Provence, France
Kenan Wassouf: Aix Marseille Univ, CERGAM, Puyricard, France

Journal of Emerging Trends in Marketing and Management, 2018, vol. 1, issue 1, 9-23

Abstract: This article investigates how the fingerprints of the past, allow customers to experience a unique experience. It aims to explore the role of acculturation in the perception of servicescape rehabilitated. The methodology is based on structural equation modeling, using a total sample of 326 respondents. The results allowed us (1) to identify the dimensions of a culturally marked service space and the perceptions of clients according to their degree of acculturation and appropriation of space, (2) to show that the client's level of acculturation moderates the relationship between the perception of the rehabilitated physical environment and the quality of service. Based on these findings, we proposed theoretical and managerial implications.

Keywords: servicescape; physical environment; rehabilitation; acculturation. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2018:i:1:p:9-23

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