Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain

Aida Mehrad (), Hamza Boutament (), Neema GEORGE Rweramila (), Mohammad Hossein TAHRIRI Zangeneh (), Meriem Bouzedif (), Rashi Shah () and Isaiah Nketiah ()
Additional contact information
Aida Mehrad: C3S Business School
Hamza Boutament: C3S Business School
Neema GEORGE Rweramila: C3S Business School
Mohammad Hossein TAHRIRI Zangeneh: C3S Business School
Meriem Bouzedif: C3S Business School
Rashi Shah: C3S Business School
Isaiah Nketiah: C3S Business School

Journal of Emerging Trends in Marketing and Management, 2024, vol. 1, issue 3, 28-44

Abstract: The study delves into the relationship between sustainability, consumer behavior, and leadership styles among students at C3S Business School in Barcelona. It focuses on the impact of ecological consciousness, which refers to environmental awareness and concern, on purchasing decisions and leadership practices. In the current context, with sustainability increasingly crucial in decision-making, individuals and organizations are reassessing their actions considering ecological concerns. The literature suggests a growing demand for sustainable products driven by heightened environmental awareness among consumers, especially millennials. Despite this trend, there is a noticeable gap between attitudes and behaviors, with many environmentally conscious individuals needing help translating their values into consumer choices. The research uses a qualitative approach, combining semi-structured interviews and online questionnaires. Semi-structured interviews allow in-depth exploration of students' environmental attitudes and behaviors, while online questionnaires provide a broader perspective. This approach was chosen to ensure a comprehensive understanding of how students identify with environmentalism and its impact on consumer behavior. The study categorizes participants into environmentalist and non-environmentalist groups, analyzing their motivations, purchasing behaviors, and the influence of leadership styles on their decisions. Key findings reveal that transformational leadership styles significantly enhance pro-environmental behaviors among students, aligning personal values with sustainable practices. These findings have practical implications for businesses and educational institutions, highlighting the role of leadership in promoting sustainable behaviors.

Keywords: Customer behavior; environment; leadership styles. (search for similar items in EconPapers)
JEL-codes: D91 M14 Q01 Q50 Q56 Q57 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_101.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2024:i:3:p:28-44

Access Statistics for this article

More articles in Journal of Emerging Trends in Marketing and Management from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().