Toward Safer E-Commerce Transactions: The Influence of System Quality, Information Accuracy, and Government Oversight

Megawati Simanjuntak () and Anna MARIA TRI Anggraini ()
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Megawati Simanjuntak: IPB University
Anna MARIA TRI Anggraini: Faculty of Law, Universitas Trisakti

Journal of Emerging Trends in Marketing and Management, 2024, vol. 1, issue 3, 7-19

Abstract: The transition from traditional to online shopping has sped up the expansion of e-commerce, which requires strong consumer protection measures to guarantee safety and convenience. This survey aims to determine the role of system quality, information quality, service quality, and government regulation on e-commerce usage. Using a quantitative approach, an online survey questionnaire was conducted among 428 e-commerce consumers. Structural equation modeling (SEM) indicates that system quality, information quality, and government regulation have a positive effect on usage behavior while service quality has a negative effect on usage behavior. To improve public knowledge about transaction security in e-commerce, thorough socialization and education are needed, targeting all parties involved in online transactions, including marketplaces, payment providers, and delivery services. Additionally, improvements in service quality are crucial for minimizing consumer issues.

Keywords: Consumer protection; DeLone & McLean model; e-commerce usage; government regulation. (search for similar items in EconPapers)
JEL-codes: D83 K29 L86 (search for similar items in EconPapers)
Date: 2024
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