Promoting Sustainable Products in Dry Consumer Packaged Goods: What Should a Grocer Do?

Michael A. Boland and Xiaowei Zhang

Applied Economics Teaching Resources (AETR), 2024, vol. 6, issue 2

Abstract: The objective of the decision case study is to make a recommendation on whether to introduce a new product into the planogram of an independent retail grocery chain that does not have a formal sustainability strategy. The decision maker is the chief operating officer of the retail grocery chain. The product is a fair trade-certified coffee produced by Equal Exchange, a worker cooperative. Information is presented about the retail grocery chain, an overview of fair trade, a description of Equal Exchange, and background reading on the coffee supply chain.

Keywords: Agribusiness; International Relations/Trade; Supply Chain (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeatr:344181

DOI: 10.22004/ag.econ.344181

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