A Survey of Greek Agricultural E-Markets

Nikos Manouselis, Antonios Konstantas, N. Palavitsinis, Constantina Costopoulou and Alexander B. Sideridis

Agricultural Economics Review, 2009, vol. 10, issue 01, 16

Abstract: The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aergaa:58282

DOI: 10.22004/ag.econ.58282

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